Achieving Stakeholder Engagement: A Population Health Management Imperative

January 22, 2020

Article Summary

To succeed in population health management (PHM), organizations must overcome barriers including information silos and limited resources. Due to the systemwide nature of these challenges, widespread stakeholder engagement is an imperative in population-based improvement.

An effective PHM stakeholder engagement strategy incorporates the following:

1. Includes as many stakeholders as possible at the beginning of the journey.
2. Meets the unique analytics and reporting needs of the organization.
3. Enables users to measure, and therefore manage, PHM outcomes.
4. Provides the real-time analytics value-based care requires.

A man and a woman operating a digital tablet superimposed with numerous data points

This report is based on a 2019 Healthcare Analytics Summit presentation given by Susan Seidensticker, BSIE, MSHAI, CPHQ, CSSBB, PMP, Director, Waiver Quality Operations, The University of Texas Medical Branch, and Andrew T. Herndon, MHA, CSSGB, Senior Business Manager, Office of the President, The University of Texas Medical Branch, titled, “Serving the Traditionally Underserved with Population Health Improvements.”

To improve care in a value-based market, health systems must become competent in population health management (PHM). PHM, however, can be complicated with organizational barriers including information silos and limited resources. To succeed, health systems need multidisciplinary and cross-functional stakeholder support that ensures standard PHM work occurs across the organization. Earning this backing relies on real-time, actionable data and analytics to measure the effectiveness of population health improvements.

An analytics-driven PHM program that engages the stakeholders achieves the following:

  • Includes as many stakeholders as possible at the beginning of the journey.
  • Meets the unique analytics and reporting needs of the organization.
  • Enables users to measure, and therefore manage, PHM outcomes.
  • Provides the real-time analytics VBC requires.

Why Population Health Management Is a Must-Have Competency

PHM comprises strategies that guide transformation across the continuum of care to help organizations achieve sustainable outcomes improvement—versus focusing improvement resources on limited populations and acute care. Population health covers the full spectrum of individual and population health (health behaviors, clinical care, social and economic factors, and the physical environment), making PHM strategies key to ensuring improvement initiatives comprehensively impact healthcare delivery across organizations.

How urgent is the need for PHM among U.S. health systems? By the statistics, PHM is a healthcare imperative, as the nation’s rates of serious medical conditions and associated costs are substantial:

  • Six in ten adults in the U.S. have a chronic disease. Chronic diseases are the leading drivers of the nation’s $3.5 trillion in annual healthcare costs.
  • 4 percent of U.S. women and men will be diagnosed with cancer during their lifetime.
  • One in three American adults has high blood pressure, which costs $46 billion in health services, medications, and missed workdays.
  • 3 million Americans have diabetes—the nation’s seventh leading cause of death.

By guiding transformation across the continuum of care, PHM strategies help health systems manage concerns they know their populations are at risk for (e.g., addressing the above conditions proactively and reducing reliance on acute care). As well, under PHM’s value-based model (e.g., at-risk contracting and pay-for-performance arrangements), organizations receive enhanced financial incentives for delivering preventive services and tracking patients across the care continuum.

The Scope of PHM Challenges Calls for Stakeholder Engagement

To manage these patients and succeed in PHM, organizations must rely on a new set of data-driven, team-based skills. To address the following broad scope of common population health challenges, organizations must have systemwide stakeholder engagement:

  • Achieving provider engagement.
  • Measuring provider attribution.
  • Accurately identifying the numerator and denominator for each measure.
  • Making time to improve population health.
  • Capturing and managing the breadth of population health data and turn it into actionable insights.
  • Achieving data-driven prioritization to select improvement opportunities (must be current data to be actionable).

DSRIP: Strengthening the Case for Stakeholder Engagement

In certain states (including California, Texas, Massachusetts, New York, and others), the Delivery System Reform Incentive Payment (DSRIP) program offers performance-based incentives for improving care delivery to Medicaid and other uninsured (underserved) individuals. Under DSRIP, states have millions of dollar available for reinvestment annually, most of which are tied to clinical outcomes.

DSRIP goals tied to PHM include reducing the total medical spend, improving patient outcomes, and establishing a direct link between provider performance and payment.

In Texas, for example, DSRIP ties payments to performance in 30 measures tied to 32 rates for traditionally underserved populations. DSRIP gives health systems in Texas the opportunity to earn millions of dollars in incentives, which can drive stakeholder interest in improving care for underserved populations—especially when organizational objectives align, and real-time data measures improvement.

Aligning End-User Requirements with Organizational Objectives

Improvement teams can earn stakeholder engagement in PHM programs, such as DSRIP, by choosing measures that align with strategic objectives (e.g., reducing emergency department visits). In Texas, for example, the University of Texas Medical Branch (UTMB) picked primary care measures for DSRIP and identified opportunities for improvement to earn incentives while also supporting organizational goals.

Achieving PHM, and DSRIP incentives, requires health systems to select strategic improvement opportunities to maximize quality care and revenue:

  • Establish a broad portfolio of team-based efforts across multiple care settings.
  • Use custom reports developed by internal the clinical data management team to select quality outcome measures (“bundles”) that best align with organizational clinical strategy (e.g., diabetes, heart disease, adult primary care, cancer screening, and pediatric primary care).
  • Evaluate which measures may be beyond the organization’s current scope.
  • Leverage as close to real-time data as possible (versus monthly or quarterly reports) to achieve targets.

Dynamic Reporting Leverages Real-Time Data and Analytics

From securing stakeholder engagement to achieving PHM goal, organizations must leverage real-time data and analytics. VBC is the new norm, and it requires real-time analytics to measure performance and measures as needed to succeed in PHM.

An advanced analytics tool for PHM must be capable of compound measure stratification and proactive (versus reactive) patient outreach. It must also trend data over time to gauge intervention effectiveness, show historical context (e.g., whether trending up or down), support attribution models, and refresh daily.

Example capabilities of an advanced PHM application include: filtering by disease, location, department, and provider; displaying composite scores and individual measure scores; and graphing individual measure performance over time. This insight helps organizations improve clinical processes by improving pre-visit planning and proactive patient outreach; implementing standardize clinic workflows; and sharing ongoing, timely feedback with clinics and providers.

Data Earns Stakeholder Engagement in the PHM Journey

With the breadth and depth of PHM challenges comprising the continuum of care from frontline clinician engagement to real-time actionable data, health systems must have organizationwide stakeholder engagement to impact population-based improvement. Organizations in DSRIP states may more clearly illustrate the challenges and opportunities in PHM, but any health system stands to benefit from a real-time data and analytics approach to stakeholder engagement.

Additional Reading

Would you like to learn more about this topic? Here are some articles we suggest:

  1. Introducing the Health Catalyst Population Health Foundations Solution: A Data- and Analytics-first Approach to PHM
  2. Pairing HIE Data with an Analytics Platform: Four Key Improvement Categories
  3. Social Determinants of Health: Tools to Leverage Today’s Data Imperative
  4. Machine Learning and Feature Selection for Population Health

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Removing Barriers to Clinician Engagement: Partnerships in Improvement Work

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