Making a Difference in HealthTech UX (User Testing)

You could design UX for a B2C to increase conversions. Or you could oversee UX for health tech company and, ultimately, save or improve lives. For Andrew Frueh it was an easy choice. 

Frueh is the senior vice president of UX design at Health Catalyst, a leading provider of data and analytics technology and services to healthcare organizations. 

This week, he joins Janelle Estes, UserTesting’s Chief Insights Officer, on the Human Insight Podcast where they talk about: 

• What metrics or KPIs does his UX team directly or indirectly influence? How does that map to his team’s strategy and purpose?
• When it comes to customer-centricity and experience, what is unique about the healthcare space? How does it compare to other industries, such as retail or financial services?
• Is there a difference between UX in B2B vs. B2C? If so, what are those differences?