This health system provides over 7,000 colonoscopies annually at one of their locations. While their cancelation rate of 7.57 percent is below the national average, they believed that there was still an opportunity to optimize resource utilization, improve appointment availability, and decrease average patient wait times.
The organization sought to ensure that patients schedule their appointment in accordance with national cancer screening guidelines, adhere to colonoscopy preparation protocols, communicate issues that would prevent a successful test as early as possible, and arrive on-time.
Reducing the number of no-shows and cancelations had the potential to impact over 500 patients and increase the availability of this potentially life-saving screening procedure.
The organization engaged Twistle by Health Catalyst to deploy a 14-step communication pathway that guides patients throughout their colonoscopy experience. Secure messages provide gentle nudges to keep patients on track, confirming appointments, ensuring proper bowel preparations, and promoting timely arrival through reminders, educational videos, and coaching.
The colonoscopy pathway provides important guidance from reminders about why the procedure is necessary, to what to expect in those potentially stressful final steps of preparation.
Appointment confirmation messages are delivered well in advance of the scheduled procedure, and check-ins throughout the preparation process help identify cancelation risk while there is still time to backfill the schedule.
“Our patients really like the coaching and support they receive throughout the bowel prep process, and we appreciate having enough advanced notification about cancelations to be able to service our waiting list.”MD, MBA, Medical Director
The organization launched the Twistle colonoscopy pathway at its Issaquah location. Over the course of the pilot, 720 participated in this program, accessing messages and replying when appropriate.
At the conclusion of the pilot, the program was expanded across all of the health system’s facilities to become the standard of care.
“This app really helped me get through a terrible experience – getting ready for a colonoscopy and drinking the meds. It was like having a friend beside me helping me along the way. I love this app and highly recommend it!”Colonoscopy Patient
The organization recognized an opportunity to impact patients who may be at risk for developing colon cancer and help patients through a potentially overwhelming experience, realizing great results:
The health system successfully decreased their colonoscopy no-show and cancelation rates, improving their ability to screen more patients and improve operational efficiencies. They continue to iterate and optimize the pathway to further improve service.
In light of recent guidance from the U.S. Preventive Services Task Force recommending that screening for colorectal cancer should start at age 45, not 50, there may be even more value in maximizing the organization’s capacity to provide colonoscopies.