The Four Eras of Analytics (HAS17)


There have been four different approaches for applying analytics to business over the last half century. Some organizations still practice Analytics 1.0 (the artisanal era), while others are actively pursuing Analytics 4.0 (the cognitive era). Each era requires different management of both analytics and the underlying data. In this presentation Tom Davenport will describe the attributes of each era, the drivers of change, and the valuable lessons that each era provides. He will provide examples of 3.0 and 4.0 organizations (in healthcare and other industries) and the business, technology, and human issues with which they are wrestling.

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